Amazon brings advertisements to Prime Video, and advertises an ad-free choice at the next value

By | September 22, 2023

Amazon says it is going to begin displaying advertisements on Prime Video in early 2024, and that it is providing a brand new, extra reasonably priced, ad-free choice.

In a post on her websiteAmazon mentioned it is going to begin operating advertisements within the US, UK, Germany and Canada early within the 12 months, and in France, Italy, Spain, Mexico and Australia later in 2024.

Amazon Prime Video with advertisements will price $14.99 monthly, and the ad-free choice will price $17.98 monthly within the US. It would announce pricing for the ad-free choice in different international locations at a later date.

The corporate mentioned it “goals to have considerably fewer advertisements than linear TV and different streaming TV suppliers,” and that it affords advertisements so it may possibly proceed to put money into content material and improve that funding.

The Seattle-based firm additionally mentioned Prime members will get an electronic mail explaining how they’ll join the ad-free choice.

Amazon is following within the footsteps of its streaming video counterparts, as these corporations face persevering with losses and mounting debt of their streaming divisions.

In August, Disney mentioned it will increase the value of Disney+ and Hulu with out commercials. Beginning October 12, ad-free Disney+ will rise to $13.99 monthly from $10.99, and ad-free Hulu to $17.99 monthly from $14.99.

Disney additionally introduced a $19.99 Disney+ and Hulu bundle.

NBCUniversal’s streaming service Peacock raised costs in August, with a premium month-to-month subscription rising to $5.99 from $4.99, and the value of an ad-free subscription rising to $11.99 from $9.99.

Netflix’s commonplace no-commercial plan prices $15.49 monthly, and the ad-free model from Warner Bros. Discovery’s Max is $15.99 monthly.

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